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The Green Track

Supporting sustainable lifestyles that minimise the impact of human activity on the environment

#TheGreenTrack campaign is engaging young Europeans in the fight to build a more sustainable future. It addresses key topics, including lifestyle.

What’s the challenge?

The world’s population is expected to grow to almost 10 billion by 2050. This increase will put more pressure on the world’s limited resources. More people will mean more demand for energy, food, travel, electronics, housing and clothes. Current rates of consumption already threaten biodiversity and the environment. With a growing human population, we need targeted action to make our lifestyles more sustainable.

Sustainable living means having a better understanding of how our lifestyles affect the planet and making everyday choices to reduce that impact. We need to decouple population growth and economic expansion from resource consumption. In short – we need to learn how to do more with less.

What is the EU response?

Current rates of consumption are already threatening biodiversity and harming the environment. Targeted action is needed to make our lifestyles more sustainable. Under the European Green Deal, the European Commission is taking action to improve the well-being and health of citizens by supporting lifestyle changes and by ensuring that relevant existing legislation and norms are enforced and effectively implemented. These are needed for future generations to enjoy fresh air, clean water, healthy soil and rich biodiversity.

The Commission is ensuring that products last longer and can be repaired, recycled and re-used and is taking action aimed at reducing single use plastics, greening cities, bringing nature to people’s doorstep, encouraging sustainable mobility, and providing Europeans with the skills needed to embrace the green transition. 

The Commission is working to strengthen the role of consumers in the green transition as part of its EU consumer policy revision. It has also been increasing its focus on urban issues, as almost 84% of Europeans will be living in cities by 2050.

The key EU strategies and initiatives to promote more sustainable lifestyles are:

European Green Deal

a new growth strategy for Europe that
will cut emissions while creating jobs

The New Consumer Agenda

leveraging opportunities for consumer empowerment brought about by the green and digital transitions

These strategies are supported by other initiatives, including

an EU-wide initiative inviting people, communities and organisations to participate in climate action and build a greener Europe

Sustainable development in the EU as a statistical snapshot from Eurostat

Get involved

Make sure to follow the campaign events, engage with #TheGreenTrack campaign online and join the next Green Track stops.

Check out the ongoing conversation